Whether it’s due to a nagging sense of guilt or the pure delusion of PR staffs, greenwashing among fast-food chains appears to be a growing trend. Wendy’s and McDonald’s are just two of the companies to launch “green” campaigns in recent months, and Taco Bell spent a hefty sum defending the quality and sustainability of its “beef.”
The latest offender is KFC, which issued a press release Tuesday touting a new “eco-friendly” restaurant that it claims is helping the city of Indianapolis meet its sustainability goals.
For your amusement, I’ll provide the opening of the company statement:
“While the newest KFC in Indianapolis features the brand’s familiar red and white design scheme, it’s the color ‘green’ that is really going to have people talking.”
Granted, the building is LEED-certified, according to the release. But we all know that combining the words “sustainable” and “KFC” in one sentence is an oxymoron of the first degree.
Perhaps notably, KFC’s parent company, Yum! Brands, also counts Taco Bell among its brands. I can’t blame the corporation for attaining LEED certification, of course, even if the fast-food chain represents the antithesis of sustainability. Nonetheless, corporate efforts to scheme investors into thinking the company and its products are actually “sustainable” are not only questionable, but outright laughable.
But hey, at least it got me a good chuckle.